SYNOPSIS
I helped create a customer-facing visual identity for a social media app focusing on encouraging authenticity and unfiltered connection.
BACKGROUND
daylyy is a social media app that focuses on helping users fall in love with their real life. Users can only take photos within the app - with no filters added or camera roll uploads, so that each photo is a real-time snapshot from within their day. The goal is to encourage users to use social media in a way that truly is social - where they can connect with others in real time without the ads or algorithms pushing certain types of content their way, regardless of if it is healthy.
I worked with a mentor to help represent this vision come to life on multiple platforms. For each project we had a different goal, but we wanted consistent visual standards of in-phone mockups on a green background.
RESPONSIBILITIES
My responsibilities included:
Creative oversight and execution
For paid ads - running Meta Ad Campaigns, including:
5-10 messaging strategies spread out across 20 ad units
APP ONBOARDING SCREENS
Goal: we wanted to emphasize the company’s real user photos so that those onboarding would have social proof of what’s inside the app.
APP STORE VISUAL
Goal: Highlighting our press and app store reviews to increase social validation and position us as the trending social media platform in a highly competitive market.
PAID AD UNITS
Concept 1: Make social media social again
Overview: The goal of this campaign was to highlight real user photos that showcased people with their friends on daylyy, emphasizing real social connection through a social media app.
Concept 2: Share your real-life Spring Break
Overview: This was a campaign in March 2024 where we focused on highlighting every spring break story - not just the typical “spring break party” narrative. We wanted to center the conversation around using daylyy’s platform as a way to highlight what your spring break really looks like. Our visual identity focused on:
Highlighting daylyy colors, logos and language to center the spring break narrative on our app
Emphasizing real user photos in ad units
